Successful transition from analogue to digital terrestrial broadcasting depends primarily on the provision of universal acceptance of users who often feel resistance to change and do not know the benefits of digital television brings. Therefore, it is essential that end-users are in the phase transition step by step and systematically guided and informed in order to maximize the adoption of the new technology offers in terms of content, services and formats that will be available with digital technology. Steps to monitor the process of the transition to digital broadcasting are as follows:
– The transition from analogue to digital broadcasting,
– Extension offers well-known and accepted services and content,
– Improvements offers well-known and accepted services and content (16:9, navigation, image quality / HDTV),
– New programming and distribution formats (interactivity, Datacasting, portability, mobility, such as MHP and DVB-H).
At the end-user will have made the transition to digital broadcasting major impact. The whole process should therefore be planned and implemented with caution. The transition must include appropriate methods of communication and information for end users, especially the advantages and changes brought by the transition. Following information for users should be provided free of charge:
– transition of process (like planned date to switch off analogue broadcasting activities in the various regions and areas, …),
– availability of services (type of services, programs, …),
– availability and adequacy of receivers (receivers types, prices, …),
– changes in connectivity to end users (configuration, connect to other devices, …),
– contact in case of problems.
In addition, it is necessary to provide more specific information for software vendors. Choosing an appropriate external receiver or TV without adequate support can be unfavorable experience. Research shows that 40% of users do not even know what the connection is available (for example, terrestrial or cable).
Any market or country must prepare a transition plan that includes steps and presented prioritize and combine steps according to the specifics of local markets and business models. However, during the transition and in particular every step necessary to ensure compatible equipment, providing end-users with a satisfactory choice and to take advantage of the services and content. Examples of good practice in countries that have tackled the transition between the first show that success is guaranteed only if it is on the market as soon as a sufficient number of different types of receivers, from simple – low-cost receivers, all the way up to advanced, including PVR functionality and interactive services at a later stage. It is especially important that the receivers are very early, ensuring proper desirability of all participants, thereby reducing delays in achieving the full benefits of the digital transition.